At strategic level there is a need to deliver a technology platform for the business community to “Manage by Business Processes and not just by Business Transactions”. To this effect, an innovative blend of Business Process Management (BPM) and Service-Oriented Architecture (SOA) needs to be employed to deliver a network of distributed business services (as engineered capabilities) that can be linked together dynamically to deploy an end-to-end visible business, thereby attracting early benefits out of emerging market opportunities.

The fuelling need for g-localization (globalization with a local flavor), business diversification, mergers and acquisitions imposes unique technology challenges for any enterprise. These challenges are a direct outcome of the historical technology proliferation within the IT eco-system of the enterprises. As a result, business faces real-life issues with respect to time-to-market, profitability, operational efficiencies and costs. In such circumstances, providing business-centric technology solutions become important for the organization.

The following are a few of the major market drivers / key trends:

• Differentiating customer experience
• Performance driven corporate culture
• Business and IT synergy
• Knowledge retention and growth
• Ability to take decision on the fly
• Operational excellence
• Regulatory compliance